Wednesday, February 25, 2009

I found an interesting article relating to chapter 6 titled, Mobile Commerce: 800 Million Untapped Users by Jennifer D. Meacham.

Here’s the link.

http://www.practicalecommerce.com/articles/839-Mobile-Commerce-800-Million-Untapped-Users

She posted some facts about users and numbers of m-purchases and stated that there are over 800 million web capable mobile devices in use and that the market available is yet untapped. She concluded that as these devices are out there it is just a matter of time before they start being used to their full potential. She went on to discuss how band width is a key consideration with mobile devices as the phones capabilities are limited. So graphics and other content must be tailored to fit the medium. The other two big considerations will be billing and security. Either way m-commerce is coming so no time like the present to get on board if you are a retailer.

No comments:

Post a Comment