Joe's Blog

http://www.infoworld.com/archives/emailPrint.jsp?R=printThis&A=/article/08/06/18/Web-2-scores-successes-in-the-enterprise_1.html

I found an interesting article related to chapter four posted on Info World’s web site about private companies rolling out social networking projects. Big companies like Best Buy, Serena Software and Oracle have set up networks to encourage collaboration and idea sharing, and networking in general, between its diverse employee base. There is the potential to make a huge impact as companies better understand their employees through networking. Morale and turnover rates have reportedly been improved. Serena used 16 year olds familiar to the Facebook site to teach and encourage the 40 to 50 age group employees. One hour after launching the site they had 270 people using it. The next morning there were over 8000 users. The most interesting part of the article to me was where companies must, “recognize and reward collaboration, which is a challenge since educational systems are set up to reward individualism, said Singh. "Companies need to rethink how they motivate and how they reward. It needs to be based on teams and collaboration”.